Web Design

Web Design Misconceptions: What Really Matters for Your Site

Web design is often misunderstood. Let's break down some common myths and focus on what actually matters.

Robert Anthony

October 7, 2024

Web design is often misunderstood. Many people think it's all about making a site look pretty, but there's much more to it. Let's break down some common myths and focus on what actually matters.

Design Isn't Just About Looks

A lot of folks think web design is just about picking nice colors and fancy fonts. But that's not the whole story. Good design is about how a website works, not just how it looks.

Steve Jobs once said, "Design is not just what it looks like and feels like. Design is how it works." He was spot on. A well-designed website should be easy to use, not just nice to look at.

Your Homepage Isn't Everything

Here's something that might surprise you: homepage views are going down. That doesn't mean your homepage isn't important, but it's not the be-all and end-all of your site anymore.

Why? Because the way people find websites has changed. When you search for something on Google, it often takes you to a specific page within a site, not just the homepage. This means every page on your site could be someone's first impression of your business.

So while you shouldn't neglect your homepage, don't pour all your resources into it either. Make sure all your pages are up to scratch.

A New Website Isn't an Instant Fix

Launching a new website feels great. But if you think your work is done once the site goes live, you're in for a surprise.

A new website is just the beginning. You need to keep it updated with fresh, engaging content. Think of your website like a magazine, not a book. It needs new "issues" regularly, not just a one-time publication.

Plus, you need to work on things like SEO to help people find your site. A beautiful website doesn't mean much if no one sees it.

Speed Matters More Than You Think

Here's something that often gets overlooked: how fast your website loads. You might think a second or two doesn't matter much, but you'd be wrong.

Look at those numbers. Even a small delay in loading time can significantly impact your conversions. In today's fast-paced world, people don't like to wait. If your site is slow, they'll likely move on to a competitor.

Improving your site's speed isn't just about user experience - it's about your bottom line.

Mobile Isn't Secondary Anymore

If you're still treating mobile design as an afterthought, you're making a big mistake. More and more people are using their phones as their primary way to browse the web.

This means your site needs to work well on small screens. It's not just about shrinking everything down - it's about rethinking your design for mobile users.

Wrapping Up

Web design is complex. It's not just about making things look pretty or following the latest trends. It's about creating a site that works well for your users and helps achieve your business goals.

Remember, your website is often the first impression someone has of your business. Make sure it's not just beautiful, but functional, fast, and easy to use on any device.

Keep these points in mind, and you'll be well on your way to a website that not only looks good but actually helps your business grow.

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